Look, I get it: The Favre story is huge, and it has to be analyzed endlessly. But it's not breaking news when "Brett Favre has NOT signed his reinstatement letter." Or better yet, I was at Penn Station the other night waiting for my delicious, large 13-inch philly cheesesteak, when across the bottom line it read: "Breaking News ... sources confirm Brett Favre does not have a Packers issued cell phone." ARE YOU FREAKING KIDDING ME?!

Then, ESPN topped themselves once again. If you recall last summer around this time, ESPN introduced the world to "Who's Now," a bracket-style tournament where athletes "competed" against one another to see who ... you guessed it, is "now." ESPN brought on expert analysts like Adam Sandler, Kevin James and Jessica Biel, who each just so happened to be promoting their upcoming movie, "I Now Pronounce You Chuck and Larry." I'll give them a pass on this because at least Biel looked quite nice. Regardless, the concept was stupid and everyone who followed it deserves to be hit with a hockey puck to the bridge of their nose.

Here in 2008, ESPN introduced us to an even more outrageous concept called "Titletown."  I believe the word you're looking for is ... seriously? That's right: ESPN, in association with title sponsor Wendy's, decided to take cities known for champions and have them compete against each other in an online fan vote to see what city deserved the moniker "Titletown."

I can just picture that board meeting now.

Producer: "OK folks, baseball's still boring, Pacman Jo ... I'm sorry, ADAM Jones hasn't been arrested lately and, while Brett Favre is still big, that only takes up 45 minutes of our show. We still need something to fill a good 10 minutes. Whaddya got?"

Production Assistant: "Well, what if we got like 15 cities, and had them compete to see which city is the best championship town? We can have fans vote, we can spend some of our budget by going there and putting on a show for the citizens and get everyone pumped up. Maybe we can get a fast food chain sponsor to come and throw out some burgers and frosties to the fans. It'd be great! We can call it Titletown!"

Producer: "BRILLIANT!"

To give you an idea on how stupid this idea is, Valdosta won the title and will forever be known as "Titletown." Do you even know where Valdosta is? I'm guessing that there is not much to do in Titletown. I'm surprised that they even have Internet in this sprawling community located in Georgia, just north of the Florida border.

Valdosta, playing the role of David, knocked off cities like Chicago, Los Angeles, Boston, and San Francisco. Which tells me two things: Nobody cared about this stupid bit on SportsCenter and every citizen in the city of Valdosta must have voted four, five ... maybe 25 times. They probably all shared high-speed Internet at the library.

I know ESPN needs to fill time during this lull in sports action, but there's got to be something better than this. I'd rather watch birds swarm Terrell Owens than watch SportsCenter.